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hills 2 oceans

bmc hills 2 oceans | montane 05/04/2019

BMC LAUNCH NEW ‘HILLS 2 OCEAN’ CAMPAIGN

Launched at the 2019 Sheffield Adventure Film Festival in March, the new initiative dovetails in where MEND OUR MOUNTAINS left off, extending its core tenets of conservation, preservation-through-activation, and environmental compassion from the summit to the sea. Where the most recent round of the ‘Mend our Mountains’ campaigns broke new ground in the ambition of preservative efforts towards how we interact with and preserve our environment for future generations, HILLS 2 OCEANS represents a sea-change in the holistic relationship between user and environment.  As such, the new initiative implores outdoor... Read More