Allied Feather & Down Wins ISPO Gold Award
ISPO judges have awarded the industry-leading down insulation supplier Gold for its global education and traceability tool www.trackmydown.com
Montebello, Calif. — (For Immediate Release) ALLIED Feather & Down announced the relaunch of its proprietary TrackMyDown.com website, an educational and supply-chain transparency tool, has been awarded the enviable and elusive ISPO Gold recognition from the world’s largest outdoor industry tradeshow group.
“We first introduced Track My Down in Winter 2015 and became the first brand to adopt the Responsible Down Standard (RDS) across our complete down apparel range from Winter 2016. Using Allied Feather & Down’s high quality, ethically sourced down in our products is a core principle of our design philosophy and something we are proud to be a part of.”
Lottie Watkinson. Product Director, MONTANE
After helping to create the now globally recognized Responsible Down Standard (RDS) within its supply chain in collaboration with The North Face, and gifting it to the Textile Exchange in 2014, ALLIED wanted to take education around down and the global supply chain to the next level. TrackMyDown was originally born in Fall 2015 with five partner brands signing on: Peak Performance, Feathered Friends, Montane, Daniadown, and Merrell.
These efforts are now featured on more than 85 partner brands globally from the outdoor, lifestyle and fashion industries using the tool, with more than 100 brands and retailers on board for Fall 2019 product lines. Partner brands will be able to integrate the revamped tool on their own websites as well.
“TrackMyDown was built as a way to turn the down jacket, sleeping bag, comforter or pillow inside out — allowing access to critical performance parameters and additional information that were never known before. Down has traditionally been a generic ingredient with at best a fill power rating to communicate quality to the consumer,” said Daniel Uretsky, President at ALLIED Feather & Down. “We knew it was necessary to develop a tool that would engage the potential purchaser of a down product to help them make more informed decisions.”
The platform has evolved from not only a traceability tool, but to an educational resource for all. Users are visiting more than just the sourcing pages, with 1.8 average page views per visitor and more than a minute and a half on-site, most of which are Down 101 pages that discuss what makes down so unique, sustainable, and what differentiates the various qualities.
“Yes, it is incredibly important to know where your down came from in regards to animal welfare, ” continued Uretsky. “But there is much, much more that goes into producing high-performing AND sustainable insulation than simply sourcing or fill power. We always saw the RDS and other standards as the foundation for the real work, and now we are able to communicate the complexities and environmental benefits to the consumer directly and through our brand partners at point of purchase.”
ALLIED will be demoing the new experience live during ISPO Munich in February.