Mend Our Mountains: A Big Step Closer to Making A Million
After only four months, The BMC has announced the ‘Mend Our Mountains: Make One Million’ appeal has raised over £330,00 so far, a colossal one third of its target.
The appeal, which Montane is proudly supporting with 1% of all website sales, is very much on track for its £1 million target with two thirds of its original time frame to go.
Money raised will go towards repairing and resorting some of Britian’s most popular footpaths which, a victim of their popularity, are heavily eroded. Thanks to the BMC’s and like-minded companies such as Montane’s efforts the likes of Scafell pike, the Yorkshire Three peaks, and the South Downs Way will all benefit from the campaign.
The appeal, which has been funded largely by donations from industry and the public, recently benefited greatly from a very generous donation of £40,000 from the Oglesby Charitable Trust, which suppots projects which have a positive social and environmental impact in the NW of England.
Alongside corporate and public donations, the fund has also experienced unprecedented generosity from the likes of the Trail Magazine gear sale at this years’ Keswick Mountain Festival, as well as publicity from a Mend Our Mountains themed garden (endorsed by Julia Bradbury and designed by TV’s David Domoney) at the Hampton Court Flower show in early July.
The success of the ‘Great Ridge Light Night’ back in May significantly raised the campaigns’ profile, seeing over 600 volunteers – and Countryfile presenter Julia bardbury – illuminate one of Britain’s most iconic landscapes, raising awareness and cash at the same time.
The appeal will benefit from a major crowdfunding push in the Autumnm, allowing it to hopefully reach its target of £1 million in the new year.